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Dave Muehsam

Dave MuehsamHi, I’m Dave Muehsam.

I grew up in Media, Pennsylvania and graduated from Penncrest High School. I started my adult life with a Bachelor of Fine Arts degree in Photographic Illustration from the Rochester Institute of Technology. From there I went to Los Angeles and learned video production.  After 26 years, I sold West Coast Post and my wife and I brought our two kids back East so they would know their grandmother. I still work for a few clients in Los Angeles but the bulk of my local work these days seems to be for pharmaceutical companies. Marketing, sales, meeting support- that sort of thing.  I love it and it keeps me busy.

Dave is principal of All 1 Media. Contact him at:

Phone: 484-643-0578

And now, the 12 Questions:

1. What kind of kid were you?

If you were to believe my teachers, smart, but lazy.  That’s also what they tell me about my son, so I’m not too worried.  I know when he finds his “spark,” he’ll do just fine.

2. What influences have shaped you?

As an editor, I’ve seen it all.  Good and bad.  I’ve seen what works and what doesn’t. This has turned me into a pretty good producer, avoiding costly mistakes before they happen.

3. Ever done anything really dumb?

Yes, but that shall remain my secret.  I have two more years on the statute of limitations.

4. How’d you learn to do what you do?

When I first arrived in Los Angeles I was hired by Redken Laboratories as a photographer.  They later decided video was cool and I agreed.

5. What are you working on now?

I just finished a video demonstrating the clinical differentiation for a meningococcal vaccine portfolio (awesome fun) and a two-minute “sizzle” piece for the opening of a national sales meeting. I also help out the Performing Arts department at Longwood Gardens on a regular basis.

6. Walk us through a typical day at work.

If I’m not scheduled on-site for a shoot, or on a tight deadline, I bid my wife goodbye as she leaves for her job with benefits, make a cup of coffee, fire-up my computer and see what needs to be done. Or maybe I’ll shovel snow or mow the grass.

7. Who do you love?

I love everyone except violent criminals, most of Washington DC and some drug-addicts.

8. What are you passionate about?

Being alive often stirs me up.  I also like being the editor on a project whenever I can- I’ve always loved editing and I think I always will.

9. What are you proudest of?

My daughter and son and  the fact that except for the four years I was with Redken, I’ve always worked for myself and always know who to blame or exalt.

10. Describe a great night out.

A good restaurant.

11. So what’s next for you?

A tropical climate and a margarita fountain.

12. What will your epitaph say?

This space reserved for Dave Muehsam.


Innovation drives Philadelphia University

Philadelphia UniversityFor a small, industrial arts college founded in 1884 to improve textile manufacturing, the 60 undergraduate and graduate degree programs at Philadelphia University use their fair share of technology.

As reports, big changes are on the way. In January, the DEC Center will open, dedicated to combining design, engineering and commerce into one location. The university is also launching the first, full-degree programs in geodesign. The program will focus on collaborative design projects for communities and solving real world problems like global warming and disaster mitigation.

Other programs, such as interactive design and media, also have a strong technological component to them. “What we do is we communicate through leveraging technology,” Director of Interactive Design and Media Sherman Finch said. This includes mobile design including iPhone, iPad, and other mobile device program designs to smart objects like smart chairs or clothing and smart architecture.

Learn more about Philadelphia University at And thanks to our friends at for this report.

Cloud services: How reliable is reliable?

Are cloud services more reliable than self hosted services? Allied Pixel’s Pete Bretz put that question to the test during Hurricane Sandy.  See whether it makes sense for your organization to rely on the cloud for its core communication services.

Allied Pixel is a Philadelphia-based creative production studio that helps organizations build a complete digital media portfolio, including web, interactive, video, mobile and social media. Find out more about them at



Responsive Web Design

The majority of web viewing today is done from mobile devices, not desktops. Is your website ready? Bill Haley explains how Responsive Web Design can make your website look good on any device — even those that haven’t been invented yet.

Read the article at

Bill Haley is President, Interactive of Allied Pixel, an integrated media production firm in the Philadelphia area. Find out more about Allied Pixel at

Kill the Concept

It is almost an act of murder.  In order to grow you often have to kill off the very things that have made you successful, in the first place.

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